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TobaFree by The Alpha MD Foundation
Get access · from ₹149

Quit tobacco · on WhatsApp

Stub it out. For good. Spit it out. For real. Stop it once. For life.

A private quit Coach in your WhatsApp. Text it the second a craving hits, at 2 a.m., after chai, in the language you speak. It stays with you until the urge passes.

Start quitting nowSee a craving play out

Plans from ₹149 · 15, 90 or 365 days of access · Nothing renews

An example chat with the Coach
Chat language
TobaFree Support

Messages are private between you and TobaFree

  1. You: I really want a smoke right now
  2. Coach: I'm here. This urge will peak and fade in a few minutes. Breathe in with me for 4… out for 6. Reply DONE after 5 breaths.
  3. You: done
  4. Coach: Well done. Rate the craving now, 1 to 10?
  5. You: 4. Better.
  1. You: Abhi bahut zyada craving ho rahi hai
  2. Coach: Main yahin hoon. Ye craving kuch minute mein utar jaayegi. 4 tak saans andar… 6 tak bahar. 5 baar karke DONE likho.
  3. You: done
  4. Coach: Shabash! Ab craving 1 se 10 mein kitni hai?
  5. You: 4. Behtar hai.
  1. You: आत्ता खूप सिगारेट ओढावीशी वाटतेय
  2. Coach: मी इथे आहे. ही इच्छा काही मिनिटांत ओसरेल. ४ पर्यंत श्वास आत… ६ पर्यंत बाहेर. ५ वेळा करून DONE लिहा.
  3. You: done
  4. Coach: छान! आता इच्छा १ ते १० मध्ये किती?
  5. You: ४. बरं वाटतंय.
  1. You: இப்போது புகைக்க ரொம்ப ஆசையா இருக்கு
  2. Coach: நான் இங்கே இருக்கேன். இந்த ஆசை சில நிமிடங்களில் குறையும். 4 வரை மூச்சு உள்ளே… 6 வரை வெளியே. 5 முறை செய்து DONE என்று அனுப்புங்கள்.
  3. You: done
  4. Coach: அருமை! இப்போது ஆசை 1 முதல் 10 வரை எவ்வளவு?
  5. You: 4. பரவாயில்லை.
  1. You: এখনই খুব সিগারেট খেতে ইচ্ছে করছে
  2. Coach: আমি আছি। এই ইচ্ছেটা কয়েক মিনিটেই কমে যাবে। ৪ গুনে শ্বাস নিন… ৬ গুনে ছাড়ুন। ৫ বার করে DONE লিখুন।
  3. You: done
  4. Coach: দারুণ! এখন ইচ্ছেটা ১ থেকে ১০-এর মধ্যে কত?
  5. You: ৪. একটু ভালো।
  1. You: ఇప్పుడు సిగరెట్ తాగాలని చాలా అనిపిస్తోంది
  2. Coach: నేను ఇక్కడే ఉన్నాను. ఈ కోరిక కొన్ని నిమిషాల్లో తగ్గిపోతుంది. 4 వరకు శ్వాస లోపలికి… 6 వరకు బయటకు. 5 సార్లు చేసి DONE అని పంపండి.
  3. You: done
  4. Coach: బాగుంది! ఇప్పుడు కోరిక 1 నుండి 10 లో ఎంత?
  5. You: 4. కొంచెం నయం.
  1. You: અત્યારે બહુ જ તલપ લાગી છે
  2. Coach: હું અહીં જ છું. આ તલપ થોડી મિનિટમાં ઓછી થઈ જશે. 4 સુધી શ્વાસ અંદર… 6 સુધી બહાર. 5 વાર કરીને DONE લખો.
  3. You: done
  4. Coach: શાબાશ! હવે તલપ 1 થી 10 માં કેટલી છે?
  5. You: 4. સારું લાગે છે.
  1. You: ಈಗ ಸಿಗರೇಟ್ ಸೇದಬೇಕು ಅನ್ನಿಸ್ತಿದೆ
  2. Coach: ನಾನು ಇಲ್ಲೇ ಇದ್ದೀನಿ. ಈ ಬಯಕೆ ಕೆಲವು ನಿಮಿಷಗಳಲ್ಲಿ ಕಡಿಮೆಯಾಗುತ್ತದೆ. 4 ಎಣಿಸಿ ಉಸಿರು ಒಳಗೆ… 6 ಎಣಿಸಿ ಹೊರಗೆ. 5 ಬಾರಿ ಮಾಡಿ DONE ಎಂದು ಕಳುಹಿಸಿ.
  3. You: done
  4. Coach: ಶಹಬ್ಬಾಸ್! ಈಗ ಬಯಕೆ 1 ರಿಂದ 10 ರಲ್ಲಿ ಎಷ್ಟು?
  5. You: 4. ಸ್ವಲ್ಪ ಪರವಾಗಿಲ್ಲ.

The Five-Minute Rule

Ride out the next five minutes.

A craving feels like it will never end. It does, usually within minutes. Here's what those minutes look like with TobaFree.

Sources: NHSCDC

Craving strength over five minutes

  1. 0:00

    You text "craving"

    The moment you message, the Coach replies. No waiting, no judgement, any hour.

    Coach: I'm here with you. Let's ride this out together.

  2. 1:00

    Breathe it down

    The Coach walks you through slow, deep breaths: in for 4, out for 6. Slow breathing is a simple way to calm yourself while the urge passes.

    Coach: In for 4… hold… out for 6. Five times. Reply DONE.

    Sources: NHSWorld Health Organization

  3. 3:00

    Break the trigger

    It names what set you off (chai, stress, the end of a meal) and swaps the ritual for something quick: water, a walk, a call.

    Coach: After chai is your trigger. Try a glass of water and a short walk.

  4. 5:00

    Win logged

    The urge passes. The Coach logs the win and adds it to your streak.

    Coach: Craving beaten. That's 3 today. Day 6 of your streak.

A craving lasts about 5 minutes. Consequences can last a lifetime.

TobaFree's job is to get you through those five minutes. Every single time.

Sources: NHSCancer Council Australia

How it works

Three taps to your Coach

  1. Pick a plan

    15, 90 or 365 days, from ₹149. Pay once on our secure payment page.

  2. Land in WhatsApp

    After you pay, start a private chat with TobaFree Support on +91 97697 96356.

  3. Text when it hits

    Any hour, any language. The Coach also checks in daily and keeps count of your streak.

Watch the habit burn out.

Every tobacco-free day takes something away from the habit. This is what your first 30 days tend to look like.

Day 6 tobacco-free

The first week is usually the peak. After that it starts to ease.

  1. Day 0

    Quit day. Keep the chat open.

  2. Days 1–2

    Withdrawal kicks in. It's usually strongest in the first days.

    Source: Smokefree.gov (US National Cancer Institute)

  3. Days 3–13

    The first week is usually the peak. After that it starts to ease.

    Source: World Health Organization

  4. Days 14–30

    Cravings come less often. Many people find them easier after day 28.

    Sources: NHSSmokefree.gov (US National Cancer Institute)

Who's behind this

Run by The Alpha MD Foundation

TobaFree is a quit-tobacco service from The Alpha MD Foundation. It is behavioural support: a Coach that helps you through cravings, day and night.

What it is

  • A private, one-on-one Coach on WhatsApp
  • Help with cravings, triggers and slips, in your language
  • Daily check-ins and a streak to protect

What it isn't

  • Not medical treatment, and not a replacement for your doctor
  • Not a cure, and not a promise that you'll quit
  • Not a group. Nobody else sees your chat.

For medicines or medical advice, see a doctor. For free counselling, call the National Tobacco Quit Line on 1800-112-356 (toll free).

Source: National Tobacco Control Programme, MoHFW, Government of India

Where our facts come from

  1. NHSUnderstand your smoking triggers and cravings
  2. Cancer Council AustraliaQuit smoking
  3. CDCTips For Quitting
  4. World Health OrganizationQuick tips
  5. World Health OrganizationQuit today
  6. Smokefree.gov (US National Cancer Institute)Managing Nicotine Withdrawal
  7. National Tobacco Control Programme, MoHFW, Government of IndiaNational Tobacco Quit Line Services

TobaFree access

Pick a plan. Start today.

One payment buys unlimited private support for as long as your plan runs. Nothing renews on its own.

Every plan includes

  • Craving SOS, any time of day
  • Daily check-ins and streak tracking
  • Speaks your language: English, Hindi and many more
  • No groups. Just you and the Coach.

Receipt issued by The Alpha MD Foundation

What happens next

  1. Pick a plan and tap Pay. Our secure payment page opens.
  2. Pay there. Your card and UPI details never reach this site.
  3. After you pay, start your chat with the Coach on WhatsApp.
  4. Your Coach replies. Text it the next time a craving hits.

Good questions

Will anyone else see my messages?

No. It's a one-on-one chat between you and TobaFree. No groups, no other members.

What happens right after I pay?

You start a private WhatsApp chat with TobaFree Support on +91 97697 96356. Say hi and the Coach takes it from there.

Which languages does it speak?

English, Hindi, Hinglish, Marathi, Tamil, Bengali, Telugu, Gujarati, Kannada, Malayalam, Punjabi and more. Write the way you speak, and the Coach replies in the same language.

Does it help with gutka and khaini too?

Yes. Cigarettes, beedi, gutka, khaini, hookah and every other form of tobacco.

How long does access last?

15, 90 or 365 days from the day you pay, depending on the plan you pick. One payment. Nothing renews on its own.

Is my payment safe?

Payment runs on our secure payment page. Your card and UPI details never reach this site, and it stores none of them.

Does this replace a doctor?

No. TobaFree is behavioural support. For medicines or medical advice, see a doctor. For free counselling, call the National Tobacco Quit Line on 1800-112-356.

Free guides

Read before you quit

Straight answers to the questions people ask before they quit, with every source linked.

All guides

Your last one can be today's.

Next time a craving hits, you won't face it alone.

Get access · from ₹149